Engaging Young Adult Audiences

Tomorrow, Wednesday, May 25, there is a Free Forum + Workshops to explore how arts leaders are using new techniques and technologies to cultivate young adult audiences (ages 21-35) for the arts.

FORUM
Wednesday May 25, 10AM-Noon
Nesholm Lecture Hall (SIFF Cinema)
McCaw Hall, Seattle Center
321 Mercer Street
Seattle WA 98109 | Map

Speakers include:
  • Peter Boal, Pacific Northwest Ballet artistic director (Seattle)
  • Linda Garrison, The Steppenwolf Theatre marketing director (Chicago)
  • Jerry Yoshitomi, Meaning Matters consultant (Los Angeles)
  • Ellen Walker, Pacific Northwest Ballet marketing director (Seattle)
WORKSHOPS
Share challenges and hone your methods of reaching young adult audiences in a small discussion format. Workshops follow the May 25th Forum: the first from 1-3PM, the second from 3-5PM, both in McCaw Hall.

READINGS
10 Trends of 20-Somethings
by Marian Salzman, President of Euro RSCG Worldwide PR

Who are the Millennials, why do we need them, and how do we engage them?
by Gary Steuer on his blog Arts, Culture and Creative Economy

The Millennials
by Scott Keeter and Paul Taylor, from the Pew Research Center website

Tracking the Generational Shift in Brand Loyalty
by Barry Silverstein, on the Brand Channel website

Arts Participation Leadership Initiative learning events are co-sponsored by The Wallace Foundation and Washington State Arts Commission.

Are you a Millennial? What do you think of the readings above? How do you participate in the arts?